February 19, 2025

Online Video News

Sports Streaming Trends: How Digital Platforms Are Changing the Game

BB Media's report on the 2025 Super Bowl explores how sports have become the dominant force in niche streaming. With 133 specialized sports platforms in the U.S., the industry surpasses other categories like reality TV, science, and news. The Super Bowl's digital expansion in 2025 further highlights this shift, with Fox streaming it for free on Tubi for the first time. As platforms experiment with ad-supported models and interactive features, sports continue to redefine the streaming landscape.

Blog

Live Sports Is Driving Innovation in Ad-Tech

If 2024 was the year of live-streaming sports, Dave Dembowski of Operative writes that 2025 is the year of live-streaming ad innovation. With massive audiences that continue to steal from traditional TV, advertisers are looking for new opportunities to reach massive live audiences digitally. Media companies are working hard to offer the TV advertising experience of the future. That future will include new forms of targeting, interactivity, creative ad formats, and much more.

Out of Home, On the Money: Live Event Streaming is Winning Outside the Living Room

Streamers are facing intense competition over limited household wallet share, engagement time, and the rights deals that keep viewers signed up. Today, folks are looking for creative ways to expand their audience beyond the confines of direct-to-consumer and streaming platforms while slicing and dicing rights agreements in tailored ways. Immersive shared experiences, such as live sports events, that take audiences outside of their living rooms are growing in popularity - and helping engage viewers with hyper-targeted, localized experiences.